Effective communication

5 ways to return a disgruntled employee
1. Set aside time for a personal conversation with the employee. The first thing to do is to find some time to talk face-to-face with an employee. This can be…

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mr.bet uusi kasino
Where is our buy button?
“The subconscious activity of the earthworm is much more complicated from the information point of view of what our consciousness does” (I. N. Pigarev). It is clear that I am…

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"CHANGE YOUR CONSUMER NO SENSE, NEED TO CHANGE TOGETHER WITH IT "
Company evolution Compared to 2011, when we started, Eco-Shop is completely different. Firstly, our stores have become more beautiful. Secondly, the range has expanded significantly. We started from 150 positions,…

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Decision making algorithm

Each of us in everyday life constantly makes decisions. Almost always, the basis of decisions is copying one’s own or third-party experience. Sometimes the basis of such decisions is their own subjective judgment, interpretation of input data, information. What is useful for the average person and specialist to know when making decisions independently in the professional sphere and in life? What pitfalls inevitably fail our judgment?

She remembered the words of the dying Colonel Zafar:
“A trap of consciousness … fear secret desires,”
they heard a warning.
Frederick Paul, Jack Williamson, Space Reefs

The decision-making process can be divided into the following stages: Continue reading

Why explanations may fail

Try to imagine what a wide range of opportunities in the field of personal and professional relationships will open before you when you learn to clearly explain. How much easier it will be to live if you express your thoughts to the boss, accountant, team member or parents in a more accessible form. Then they can put themselves in your place, accept your ideas and agree with your point of view. This is the purpose of the book. I want to help you and everyone around you learn to explain, because we are in dire need of it.

Empty looks – you’ve seen this before. Usually this is observed after 10 minutes, during which you tried to infect your enthusiasm audience (no matter, small or large), talking about some idea. But from the facial expressions of the audience it became clear: they did not understand anything. When this happens, the only way to move forward is to leave people behind. Continue reading

Effective communication

Any seller knows that a potential customer needs to be listened to to understand his needs, and in order to maintain long-term cooperation, you should put yourself in his place, speak at the same pace and with the same phrases. In other words, a successful business is based on a long-term relationship with customers. When you provide them with quality services, a contact is established between you. After disputes or discussions, you move to another level, realizing that you have been heard, understood and friendly towards you. A deep relationship is built on effective communications that build the loyalty of colleagues, subordinates and customers. Continue reading

Handbook of the Big Leader. How a development strategy is developed in practice

Who is this book for?

Hello dear reader! You are holding a book in your hands – a simple statement of complex things. It is written specifically for you, a practical specialist who needs to quickly understand the complex, often incomprehensible wisdom of modern management for professional activities. The strategic management of the organization is currently perhaps the most complex and poorly formalized part of modern management. Of course, theoretical models that are designed to help in the strategic management of the organization have long been created and justified. But at the same time, many questions still arise about their practical application in the activities of a particular organization. Indirect evidence of this is that most Russian companies unfortunately do not have sound strategic plans, and sometimes they do not draw on a solid business plan with a 3-year implementation horizon. Continue reading

Triggers and motivation in advertising

Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a four-step process that builds customer habits. Habit-forming products allow consumers to return regularly without aggressive marketing and expensive advertising.

Trigger
Ian (name changed) a little over twenty, she lives in Palo Alto and studies at Stanford University. Balanced and sophisticated, which is what one should expect from a student at a prestigious university, she nevertheless suffers from an annoying habit and can do nothing about it – the girl got hooked on Instagram. Continue reading

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"CHANGE YOUR CONSUMER NO SENSE, NEED TO CHANGE TOGETHER WITH IT "
Company evolution Compared to 2011, when we started, Eco-Shop is completely different. Firstly, our stores have become more beautiful. Secondly, the range has expanded significantly. We started from 150 positions,…

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Betrayal: a phenomenon and traditions. In life and business
Betrayal: a phenomenon and traditions. In life and business After some event related to the topic, he drew attention to philosophical and psychological research in this area, and it turned…

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Advertising and ethics: how to live together?
It's no secret that advertising is regulated by law. The ubiquitous advertising calls to buy this or that product must comply with the strict articles of the Advertising Law, the…

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Sports hypnotherapy. How to pump the psyche of an athlete to win
The goal of any athlete is not only to become faster, stronger, more powerful, but also to achieve new records. Participate and win. Win more and more awards. Go global…

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